Fynd integrates with Google for enhanced Local Inventory, elevating retail in India

In a significant development, Fynd, a retail technology company, has integrated with Google to enhance Local Inventory listings for their customers in India. This move is poised to transform the shopping experience for both the brands that Fynd serves and their consumers in one of the world’s fastest-growing markets.

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Google’s Local Inventory, now more accessible through Fynd's integration, enables retailers to prominently display their in-store products and inventory to nearby shoppers across Google Search and Maps. This integration simplifies the process for Fynd retailers, making it easier to connect with high-intent shoppers and guide them to physical stores.

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Harsh Shah, Co-founder at Fynd, emphasized the consumer and merchant benefits: "This new integration with Google is a leap forward in our mission to enable retailers to optimize their online and offline potential. Local inventory feeds are a game-changer for retail businesses, and we are excited to launch this initiative in India."

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Fynd’s integration significantly accelerates the verification process for retailers and offers direct support, making it easier for them to utilize Google's tools. Retailers now have an efficient way to improve brand visibility and drive sales through hyperlocal advertising.

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This integration leverages Fynd's technology and extensive retail network to help Indian retailers provide customers with a seamless, integrated shopping experience through Google search results.

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For more information about this integration, visit here.