Fynd is the first fashion-focused player to join ONDC with Buyer App, Seller App and TSP

Fynd, India's largest omnichannel retail ecosystem, announced that it has launched on the Open Network for Digital Commerce (ONDC). Fynd's fashion-focused seller application will enable several fashion, lifestyle, and beauty brands to showcase their D2C catalog to potential buyers.

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This integration will give hundreds of fashion brands an easy gateway to the ONDC network while keeping their current digital business intact. Fynd's consumer-facing web application (Fynd Buyer App) is expected to be launched in Q1 of FY 2024-25. They are also helping retailers start their ONDC journey by providing services to minimize go-to-market time as a Technology Solution Provider (TSP).

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With this integration, Fynd Platform, known for its efficient order management, fulfillment, and seamless payment services, now offers omnichannel capabilities to a wider seller base. This strategic move perfectly aligns with ONDC's mission to democratize digital commerce in India, bridging the gap between buyers and sellers across the nation.

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As an adopter of ONDC, the Fynd Seller App will enable 500+ brands across 20+ categories to offer more than 1,00,000+ SKUs and service more than 15,000+ pincodes in India. By joining the network, Fynd aims to serve as a catalyst for the digital empowerment of shopkeepers in every corner of the country and fulfill Bharat’s mission of redefining e-commerce in more accessible and inclusive ways.

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T Koshy, Managing Director, and Chief Executive Officer, ONDC, said, “As the ONDC network aims to create a transparent ecommerce ecosystem creating equal opportunities for all, we are happy to see Fynd get on board through its buyer and seller apps. Fynd can now reach a wider customer base nationwide while offering expanded choices for buyers and sellers on the network.”

Farooq Adam, Co-founder of Fynd said, "We are thrilled to be one of the first fashion-focused marketplace players in India to join ONDC both from the demand and supply side. As a platform always looking to innovate and disrupt the market, joining ONDC is a great move for us. With ONDC, we can empower sellers across the country, empowering them to reach a wider audience and open up a new world of retail possibilities. Fynd will also support ONDC's future endeavors once the network expands to global markets."

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India's tech stack is growing rapidly, and initiatives like ONDC are playing a crucial role in driving innovation and growth. Fynd has already made a name for itself as an omnichannel expert in the market with its innovative product portfolio. By coming on board ONDC, Fynd showcases a strong belief that ONDC is revolutionizing the Indian e-commerce industry.

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About ONDC: Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.