Reliance-backed eCommerce platform Fynd has launched a new hypercasual game—Social Doori on the MyJio app, to help people practice social distancing and engage their playful side at home.
Fynd has announced Social Doori in continuation of its Save the World initiative to spread awareness about COVID-19 and to encourage social distancing through the game experience.
The hypercasual game revolves around an avatar selected by the user to drive social safety messages to the engaged player. In the game, the avatar is positioned in a public place and seeks to maintain a safe social distance from others in the area.
“During the lockdown, our team started experimenting with games to encourage people to stay safe from COVID-19. We think this is an engaging way to share information about the social distancing measures,”says Farooq Adam, Co-founder at Fynd.
Corona Striker, launched by Fynd in April communicated the COVID-19 disease prevention information to the engaged player. Social Doori—like Corona Striker also intuitively shares the importance of social distancing through gameplay. The game is Made-in-India, and completely ad-free.
Social Doori is live on the MyJio App. Visit JioEngage and scroll down to play the game with just the tap of a button.
About Fynd: Founded by Farooq Adam, Harsh Shah and Sreeraman MG, Fynd is a unique fashion ecommerce portal, bringing the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewelry and accessories, from the most prominent brands in the country. Fynd’s integrated system allows for speedy delivery, and a complete assurance of product quality. Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015, and is currently based out of Mumbai.